There is a reason why the South West is the state’s second-most popular tourist destination after Perth.

As Western Australians, we have long been privy to the landscape and attractions of the region. But much more can be told when one peels off the scenic blue waters and lush flora, unveiling a rich vein of industries that lie beneath.

The South West is home to family-owned and operated small businesses, excelling in agribusiness and hospitality. It is home to major mining and exploration companies’ assets and significant energy projects. It hosts unique, and sometimes quirky, landmarks that bring visitors in droves. Most importantly, the region is home to about 170,000 Western Australians, who contribute to the state’s economy.

Business News’ first South West publication aims to cover the different facets of life in the region, showing the growth, and sometimes challenges, present. From how local businesses remain successful for generations, to the future of renewable energy, this special publication is just a snapshot of the South West’s potential.

Recent developments in infrastructure and flight routes have made it more accessible than ever before. The region is calling for miners, explorers, farmers, hospitality operators, distributors, property developers and governments – potential stakeholders – to contribute to its growth.

Why potential investors should be interested in the South West is not the question. It’s when. With the progress the region has made and the changes yet to come, the opportunity is here for the taking.