The Great Southern is an anomaly in Western Australia as the only region where mining isn’t the biggest money maker.

In the state’s deep south, the resources sector that dominates the rest of the state is little more than a blip on the local economic radar.

Instead, agriculture has always provided. 
Farmers and the industries that support them have shaped the south and continue to drive its economy. 

They likely always will.

From powerhouse broadacre cropping families to niche seafood processors, investment is shaped by, and around, the needs of this pivotal industry.

Diversity is coming, however.

The undeniable beauty of the Great Southern is luring residents seeking a lifestyle change, dreamers in the market for a holiday hideaway, and tourists finding their next adventure.

That brings challenges – most notably housing – and opportunities for those with the drive to chase their dreams.

Gourmet food, cultural tourism, service industries and conservation are areas attracting investment from locals old and new.

And the mines are coming (perhaps an inevitability in this state), sparking plenty of discussion about the infrastructure and service needs for the next chapter of this remarkable corner of the world.